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Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.

With AdRoll ABM, marketers can effectively reach potential customers throughout the marketing funnel—no matter what device they are on.

In this guide, we cover:

  • How to define your target accounts
  • Onboarding your CRM data with AdRoll
  • How to target and personalize your ads to attract the key accounts that will grow your business
  • How to measure the success of your ABM campaigns
  • And more!
 
 
 
 
 
Think your customers will pay more for data visualizations in your application? Five years ago they may have.

But today, dashboards and visualizations have become table stakes. Turning embedded analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.

Discover which features will differentiate your application and maximize the ROI of your embedded analytics.
 
 
 
 
 
Five years ago, end users were thrilled to get basic dashboards in standalone tools. But over time, more modern analytics capabilities have emerged—and bare-minimum features are no longer enough.

How have analytics changed over the years? And where do your BI offerings fall on the maturity scale?

Find out what sophisticated capabilities will future-proof your application.
 
 
 
 
 

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